Puffing machinery equipment manufacturers tell you: In recent years, China's snack food industry has developed rapidly, and consumers' demand for snack foods has become diversified. According to the report, the annual sales of snack foods in China has exceeded one trillion yuan, and will exceed 2 trillion yuan in the future.However, there are also some problems in the snack food industry, such as weaker market competitiveness, weak brand awareness and serious homogenization. For related food companies, in the rapid development, we should enhance brand awareness, increase independent research and development investment, and provide consumers with high-quality food.
The domestic leisure food market is growing rapidly, and the future development space is huge.
In recent years, the demand for snack foods has grown rapidly, and people's living and consumption levels have continued to increase. The demand for snack foods has become diversified, focusing not only on types, tastes and packaging, but also on brands. There is still a certain gap between China's leisure food consumption and foreign developed countries. There is huge room for future development in the industry.
According to the forward-looking report of China's leisure food industry consumer demand and investment analysis, at present, there are hundreds of thousands of leisure food enterprises in China, and the market scale is growing rapidly. In the past three years, the compound income growth rate of the leisure food industry has exceeded 20%. Sales exceeded one trillion yuan. It is estimated that the sales of the snack food industry will exceed RMB 2 trillion in 2020.
Over the years, sales of snack foods in third- and fourth-tier cities and rural areas have maintained steady growth. In 2015, the total sales of snack foods in third- and fourth-tier cities and rural areas reached 373 billion yuan, and the compound annual growth rate from 2011 to 2015 was about 10.1%, which was higher than the compound annual growth rate of only 8.0% in first- and second-tier cities.
Recently, China's major snack foods are fighting. In the fierce market competition, three squirrels, herbaceous and good shops have been constantly innovating, subverting the Chinese people's consumption habits of snack foods. In the context of online and offline high-intensity integration, the snack wars also entered the second phase of experience and culture integration.
The United States is the world's largest consumer of per capita consumption of snack foods, accounting for more than half of the world's total consumption. The snack food market is huge and has continued to grow in recent years.There is still a certain gap between China and foreign developed countries. The per capita consumption is only about 25 grams, which is far lower than the level of 3 kilograms per capita consumption in developed countries. The per capita consumption gap is more than 100 times. It is expected that this market will continue to grow at a rate higher than 20% in the future.
Although China's leisure food industry has developed rapidly in recent years, there are still some problems in the industry. For example, the overall scale of enterprises is small and scattered, and the industry threshold is low. There are many types of products, brand awareness is not strong, and the market competitiveness of products is weak. Insufficient capacity, lack of innovative products; product homogenization is more serious, price competition is fierce, and profit margins are less.
The industry believes that the snack food industry will enter the stage of deep integration. Some advantageous brand enterprises will occupy a monopoly position and form enterprise advantages and geographical advantages. At the same time, safety is the key to healthy development of the snack market. While the company is expanding rapidly, it will better control the quality and make consumers feel more at ease and reassuring, so that the brand can go longer.